OFF MADISON AVE ACQUIRES FINEMAN PR

Award-winning communications agencies unite services to become integrated leader. Market expansion will offer clients additional PR, behavioral marketing, digital and advertising services

Off Madison Ave, a Phoenix-based behavioral marketing and communications firm, today announced the acquisition of San Francisco-based, award-winning public relations agency Fineman PR. Fineman PR’s extensive track record is focused on crisis communications and issues management, brand PR, digital media interactions and full-service public relations.

The acquisition comes as Off Madison Ave, founded by co-partners Roger Hurni and David Anderson, celebrates its 22nd anniversary of operations this year. Fineman PR, established in 1988, adds more than 30 years of its California legacy. Fineman PR will continue operating from San Francisco as a division of Off Madison Ave with founder and president Michael Fineman retaining overall management and counsel.

“This is a natural alignment with Off Madison Ave’s core values of craftsmanship and performance excellence,” said David Anderson, Off Madison Ave CEO and co-founder.

The acquisition enhances Off Madison Ave’s existing public relations and social media services to reinforce the firm’s standing as one of the leading behavioral marketing and digital communications providers in the West. Fineman PR’s portfolio will provide a range of additional marketing, creative and digital solutions to both firms’ diverse roster of clients.

All clients will have access to a suite of expertise and capabilities across behavior design, public relations and social media strategy, crisis communications, creative campaign development, media planning, digital media and production, branding, website design and development.

“We’re continually looking for new ways to bring insight and expertise to our clients and Fineman PR helps us accomplish this with the addition of its service lines and substantive approach,” said Anderson. “This is the newest chapter of growth in Off Madison Ave’s history – and brings an exciting catalyst for new ideas to benefit our current and prospective clients.”

Roger Hurni, chief creative officer and co-founder Off Madison Ave said, “Our two agencies share a dedication to craft and create long-term, strategic relationships with clients. This common core opens up even more opportunities for our clients’ benefit, particularly as we know many of them are looking to the future with greater focus on efficiency and impact of their communications programs.”

“This is an amazing opportunity for my agency and professional team to evolve services and extend our reach,” said Fineman PR President and Founder Michael Fineman. “For me, the best part is being able to work with David and the entire Off Madison Ave team. Our collaborative senior level teams are a great meld of creativity and substance.”

The deal was facilitated by Gould+Partners who were responsible for introducing Fineman PR to Off Madison Ave.