Breaking through the noise to meaningfully connect with your travel brand’s target consumers has never been more difficult. Daily, we’re bombarded with ads, LinkedIn messages, package deliveries, email threads, social media notifications, and last-minute homework projects… it’s hard enough to get a word in. It’s even harder to make that word stick, spur engagement, and spark loyalty with your brand.
Read MoreOverlanding is one of the most rapidly growing sectors of the outdoor recreation industry. In fact, the audience has grown to about 35 to 40 million people strong.
Travel, outdoor, and recreation brands should not miss out on captivating this active, adventurous audience. But do you know who they are, what they care about, and how to reach them?
Read MoreOFF MADISON AVE ACQUIRES LEADING ACTIVE LIFESTYLE & OUTDOOR PR FIRM, CGPR. With the addition, Off Madison Ave strengthens expertise in cross-channel marketing that influences how consumers spend their leisure time.
Read MoreIn times of visitors tightening their budgets, it’s the little things that can be your big competitive edge. A cupcake-sized "Birthday Kid" pin for their child. Welcoming an anniversary couple to find chilled champagne and a handwritten note in their suite. An ADA audio device at the ready makes exhibits effortlessly inclusive and accessible. These personalized details separate the good from the must-tell-everyone hotel and attraction experiences.
Read MoreTravelers’ appetites for vacations are not fading with the end of summer. Nearly two-thirds of Americans are planning a fall vacation this year, and more than 80% of those planning to travel will choose a domestic vacation. TripAdvisor also reports that Las Vegas, New York City, Orlando, Honolulu, and Maui are the top five most-searched domestic destinations for fall travel.
Read MoreFamily travel, especially multigenerational family travel, is having a big moment, and it’s not going away anytime soon. Why? People aren’t taking time with extended family for granted. Whether recreating memories or making up for lost time, families are taking trips to experience cities, attractions, and adventures together.
Read MoreWe don’t normally encourage brands to immediately jump on a new social channel, but Meta’s new platform Threads isn’t operating under normal circumstances. With instant access to Instagram’s 1.6 billion active users, Threads generated more than 10 million users in just seven hours—and then more than 100 million users in its first week.
Read MoreBrands and corporations today face pressure to do the right thing. It’s not as simple as picking something that sounds good and throwing money at it, though. Your cause marketing and similar PR efforts have to be genuine, align with your values and inspire action.
Read MoreWith travel back to pre-pandemic levels, destination management organizations (DMOs) are in fierce competition for weekend visitors. Destinations that try to offer everything to everyone often end up being special to no one. By identifying and understanding the travelers who will get the most enjoyment and value from your destination, you can find your niche and become weekend worthy.
Read MoreArtificial intelligence has been part of the human consciousness for decades, and the development of GPT-3 and other advanced large language models has taken the creative world by storm recently. But creative technology doesn’t have to spell the end for creative people. As Riedwan Habibur Rahman of the Business Standard said recently, “The impact of AI on human creativity will depend on what we choose to do with it, rather than what it does by itself.”
Read MoreIt’s been an unpredictable and chaotic couple of years for the travel and tourism industry, but our predictions for summer 2023 all center around the word more. More travelers, more planning, and more spending, and all-around more intentional vacation experiences.
Read MoreNothing inspires people to learn about, appreciate, and protect nature like getting outdoors. But when crowds of people descend on beautiful natural areas without preparation, they can threaten wildlife and delicate ecosystems, as well as unintentionally put themselves in danger. That’s why the Arizona Office of Tourism engaged Off Madison Ave to create a campaign that provided education on responsible outdoor recreation to everyone from new to nature to outdoor enthusiasts.
Read MoreFrom influencers to storytellers to brand ambassadors, more than 50 million people on social media identify as content creators. It can be difficult to navigate through that crowd to find the people who can help your company. The right collaboration can foster new relationships with your target audiences and provide impactful assets for you to use beyond social media.
Read MoreOutdoor recreation has been a major component of human culture for thousands of years. As we progress into the 21st century, there’s a growing generation of young parents who want to share the joys of an outdoor lifestyle with their own children.
Read MoreWhen you hear “business travel,” what comes to mind? A male executive hustling through the airport with a briefcase and garment bag in tow? What about “leisure travel?” You might picture a family decked out in Hawaiian shirts, lugging suitcases and souvenirs. If so, think again.
Read MoreIn a crisis, the public wants to know whom they can trust. Simply saying sorry isn’t enough. The public must be confident that the issue is fully resolved with the highest degree of care and concern for their communities and families. Apologies are not get-out-of-jail-free cards whenever there is trouble.
Read MoreSuper Bowl LVII is coming to Phoenix next week, and we’re already getting hungry… I mean excited for the big game!
Read MoreParticipation in outdoor recreation is healthy and robust, at least partially because the early days of the pandemic drove people to enjoy socially distanced outdoor activities. But now that much of the world has relaxed back into a new normal, holding on to outdoor enthusiasts is proving trickier.
Read MoreCompetition for leisure time is intense, and consumers have seemingly endless options. Attractions that don’t shift their marketing efforts to match new consumer behaviors and expectations run the risk of being seen as a once-in-a-while activity—or worse, not thought of at all. The leisure industry must learn to attract attention with thumb-stopping social media content and reconnect with lapsed guests and members to recapture that wallet share.
Read MoreThe OMA crew has been ever-vigilant this year, keeping an eye out for ads and marketing initiatives that stand out from the crowd. What makes an ad memorable in the eyes of this marketing agency? From sassy football players to heartfelt human experiences, here are our favorites of 2022.
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